How ELIRA Apparel is Empowering Women Through Fashion, Weaving Everyday Freedom into Wearable Innovation
Freedom often comes in unexpected forms. For Kelly McCombs, it arrived on a hiking trail, mid-walk with her dogs, when the simple act of going to the bathroom revealed an inconvenient truth: women lacked functional apparel that allowed them the same autonomy as men. “Why can they put a man on the moon, but they…