"They're facing real-time reputational risks."

Experts warn that sweeping fashion industry trend may not be what it seems: ‘A little scary’

Some fashion brands are rolling out green initiatives, ranging from offshore wind investments to the use of recycled materials. But, according to The Washington Post, the question remains if the industry is finally moving toward more sustainable practices or if it’s just another layer of greenwashing. What’s happening? Fast fashion giants are launching sustainable initiatives…

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Industry experts attribute this shift to the fact that so many brands now claim to be "sustainable."

‘How do you even navigate what’s real and what isn’t?’

Fashion brands built upon sustainability values have been scaling back their eco-driven marketing and shifting their focus back to the products themselves.  Clothing company leaders refer to the phenomenon as “sustainability fatigue” and say their customers just want nice clothes without having to think so much about how they’re made. What’s happening? As news outlet…

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