Celebrity-fronted campaigns are taking over 2025 holiday ads
Expect star-studded holiday campaigns across all media channels this year as brands lean on celebrity partners to help boost brand awareness in an ultra-competitive shopping environment. Some examples include True Religion working with Ciara, Fashionphile naming Martha Stewart its 2025 holiday ambassador and Nordstrom’s “Oh What Fun” campaign leading with actor-turned-TikTok icon Kyle MacLachlan. And…