Are you a ‘knitted Bally baddie’? How fashion starter packs became a marketing tool

Are you a ‘knitted Bally baddie’? How fashion starter packs became a marketing tool

“Millennial desperately clinging to their simpler youth starter pack,” states one meme by @PatheticFashion, featuring a bedazzled Motorola flip phone, Uggs and flared bootcut jeans. Another, by @Socks_House_Meeting, reads: “Are you a knitted Bally baddie”, alongside a collage that includes a Le Labo Baie 19 scent, an Adidas x Wales Bonner Samba shoe and a…

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How Businesses Can Tap into Gen Z's Passion for Fitness and Wellbeing

How Businesses Can Tap into Gen Z’s Passion for Fitness and Wellbeing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. From viral social media workout challenges to the boom in boutique gym studios, it’s clear here in Europe and abroad that Generation Z (those born between the mid-1990s and early 2010s) have made health and wellbeing central…

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