Videos reportedly telling US consumers to buy Chinese fashion items hit social media

Videos reportedly telling US consumers to buy Chinese fashion items hit social media

Videos posted by Chinese TikTok users that suggest people should purchase fashion items directly from factories in China have surfaced in the U.S. in recent weeks, according to Bloomberg. The videos claim many apparel brands, such as Nike and Lululemon, get their products from Chinese factories, with some praising the quality of Chinese manufacturing, the outlet reported Monday….

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5 Brands That Dominated the Social Conversation During Paris Fashion Week

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict. Using BoF INSIGHTS PULSE — a new AI-powered social intelligence tool, powered by Quilt.AI, that deciphers user-generated content on social media — we analysed over 3,800 Instagram…

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The Increasingly Popular Solve to Fashion’s Wholesale Woes

The Increasingly Popular Solve to Fashion’s Wholesale Woes

The solution for fashion retailers’ inventory dilemma? Increasingly, not holding any inventory at all. Fashion brands have been burned by traditional wholesale: Late payments and abrupt closures have become the norm amid sector-wide consolidation. That’s leading more labels to gravitate towards what, at first brush, appears a safer option: online marketplaces that offer drop shipping…

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