Once the darling of the consumer goods market, the $441 billion global beauty industry is showing signs of cooling. For years, a seemingly limitless appetite for newness in beauty fuelled robust volume and even greater pricing growth — from 2022 to 2024, the sector grew 7 percent annually. Now, geopolitical and economic uncertainty, along with…
For its latest campaign, Saint Laurent shed its de rigueur dark, sleek backdrops, for a more unexpected setting: a backyard picnic. Titled “An Ordinary Day,” rather than sumptuous leather couches draped in satin, models sit on folding chairs, licking their fingers, cutting fruitcakes and drinking tea. The accompanying video features a woman fixing a glass…
Dressing celebrities for the Met Gala is a high-stakes affair. Brands work for months and invest millions of dollars to design elaborate looks, which this year were linked to the exhibition’s theme, “Superfine: Tailoring Black Style,” and the dress code, “Tailored for You.” As social media has boosted the visibility of the gala, brands must…
Data is gold for fashion brands — and now, there’s more places than ever to get it. Shoppers’ journeys from interest piqued to purchase vary: They may find a product in a Substack newsletter, reach out to a fashion sourcer via Instagram DM to secure an in-demand item or tap their way to checkout after…
Videos posted by Chinese TikTok users that suggest people should purchase fashion items directly from factories in China have surfaced in the U.S. in recent weeks, according to Bloomberg. The videos claim many apparel brands, such as Nike and Lululemon, get their products from Chinese factories, with some praising the quality of Chinese manufacturing, the outlet reported Monday….
Until last week, getting products from China to the US as quickly as possible was top priority for some clients of Shift Fashion Group, a studio that helps brands with product development and manufacturing. That changed when tariffs as high as 145 percent kicked in last week. “They’re starting to put it on a boat…
US President Donald Trump‘s 90-day pause on reciprocal tariffs for all countries but China is proving to be a sharp move. Trump’s tariffs had pitted the US against the rest of the world but now it appears to be primarily a US versus China battle. China might have sensed the new reality. Its commerce ministry…
The global fashion industry was left stunned on Wednesday after President Donald Trump announced the highest and most comprehensive tariffs in nearly a century, with the most severe levies reserved for some of the biggest apparel manufacturing hubs. In an address from the White House rose garden, Trump announced a baseline tariff of 10 percent…
Satoshi Kuwata’s story reads like a fashion fairy tale. In 2023, the Setchu designer won fashion’s most prestigious award, the LVMH Prize for Young Designers. It came with a year of mentorship and a €400,000 ($429,000) cash prize — but just the status alone paid dividends. Within a year, the Milan-based Kuwata, a veteran of…
While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict. Using BoF INSIGHTS PULSE — a new AI-powered social intelligence tool, powered by Quilt.AI, that deciphers user-generated content on social media — we analysed over 3,800 Instagram…