Ticket stub-based promotions drive consumption in China during May Day holiday

Ticket stub-based promotions drive consumption in China during May Day holiday

A variety of consumption promotions based on the concept of “ticket-stub economy” have helped drive a noticeable increase in consumer spending during China’s five-day May Day holiday. Under this initiative, consumers could present ticket stubs from movies, scenic spots, and sports events among others to receive discounts and added services in subsequent consumption scenarios. This…

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