No SEO, no agencies: How Bill Gate’s daughter used ChatGPT to turn fashion-tech startup Phia into overnight hit
Phoebe Gates, daughter of Microsoft co-founder Bill Gates, is using artificial intelligence not just as a tool, but as a creative partner in building her fashion-tech startup, Phia. From TikTok trends to viral Instagram videos, Phia’s content strategy is data-driven, AI-powered, and unapologetically Gen Z. Co-founded with Sophia Kianni while they were sophomores at Stanford,…