Hugo Boss has announced a major material innovation that could help the fashion industry take a bold step toward reducing its environmental impact. Just Style reported that the company unveiled NovaPoly, a new fiber created in partnership with Jiaren Chemical Recycling and NBC, which includes a natural additive that allows the material to break down…
German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create…
Fashion brands built upon sustainability values have been scaling back their eco-driven marketing and shifting their focus back to the products themselves. Clothing company leaders refer to the phenomenon as “sustainability fatigue” and say their customers just want nice clothes without having to think so much about how they’re made. What’s happening? As news outlet…
New research estimates the sustainable fashion market will grow more than 25% annually through 2029. Consider it good news for your closet, your wallet, and the planet. Market Insights Research reported the sustainable fashion sector can expect a 26.8% CAGR — or compound annual growth rate — through 2029, per OpenPR. This means that, on…