
Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals
New Delhi: As India’s festive season approaches, the advertising landscape gears up for its most competitive quarter. From Diwali to regional festivals, brands open their pockets wide, and a significant slice of that spend often goes to celebrity endorsements. But according to Former CEO and Founder Darpan Sanghvi, CEO, The Good Glamm Group, the rules…