China's post-holiday travel market thrives as off-peak tourism gains popularity

China’s post-holiday travel market thrives as off-peak tourism gains popularity

China’s tourism market is continuing to thrive after the country’s hectic Spring Festival holiday period, with many travelers now taking advantage of lower airline fares and hotel prices to explore popular destinations during off-peak times. The Spring Festival is China’s biggest traditional holiday and celebrates the Chinese New Year, which landed on Jan. 29 this…

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Outbound tourism emerges as main growth driver of consumer market during China's Spring Festival Holiday

Outbound tourism emerges as main growth driver of consumer market during China’s Spring Festival Holiday

Against the backdrop of China’s inbound travel boom during the 2025 Spring Festival holiday, many Chinese people opted for outbound trips to overseas destinations in pursuit of diversified, cross-cultural experiences for the traditional holiday, making outbound tourism as the main growth driver of the consumer market during the holiday. During the 2025 Spring Festival holiday,…

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Festive atmosphere of Greater Bay Area enhanced by cultural heritage performances

Festive atmosphere of Greater Bay Area enhanced by cultural heritage performances

Residents of south China’s Guangdong-Hong Kong-Macao Greater Bay Area have gathered in Guangdong Province for jubilant Spring Festival celebrations, marking the start of 2025 Chinese New Year with vibrant intangible cultural heritage and folklore events. With the further integration and increasingly convenient living of the Greater Bay Area, many Hong Kong and Macao residents have…

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