On This Day | Hong Kong’s Cathay Pacific rebrands Dragonair subsidiary in 2016 – from the SCMP archive
This article was first published on January 27, 2016 Exit the Dragonair as Cathay rebrands by Sijia Jiang Cathay Pacific group is likely to announce a rebranding of its Dragonair subsidiary as “Cathay Dragon” as the company seeks to strengthen its corporate identity. The idea to strengthen the sister airline’s association with the premium airline…
