How to create authentic celebrity partnerships that actually work – Utah Business
In April 2017, a group of protesters squared off against a line of police officers. Tensions were mounting. Would this turn into yet another of that era’s violent clashes? Thankfully, Kendall Jenner ended the stand-off, not with persuasion but with a Pepsi. In a now-infamous commercial, Jenner, a symbol of great privilege, cut through all…
