In April 2017, a group of protesters squared off against a line of police officers. Tensions were mounting. Would this turn into yet another of that era’s violent clashes? Thankfully, Kendall Jenner ended the stand-off, not with persuasion but with a Pepsi. In a now-infamous commercial, Jenner, a symbol of great privilege, cut through all…
Once the darling of the consumer goods market, the $441 billion global beauty industry is showing signs of cooling. For years, a seemingly limitless appetite for newness in beauty fuelled robust volume and even greater pricing growth — from 2022 to 2024, the sector grew 7 percent annually. Now, geopolitical and economic uncertainty, along with…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. From viral social media workout challenges to the boom in boutique gym studios, it’s clear here in Europe and abroad that Generation Z (those born between the mid-1990s and early 2010s) have made health and wellbeing central…