How marketing helped Chinese apps and games to expand overseas | Analysis

How marketing helped Chinese apps and games to expand overseas | Analysis

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, earning over US$1 billion in revenue. The growth of Chinese apps overseas is particularly noticeable in the gaming sector. In…

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How passion and tech resurrected China’s headless statues, and unearthed historic wrongs

How passion and tech resurrected China’s headless statues, and unearthed historic wrongs

Long before the Chinese smash-hit video game Black Myth: Wukong electrified gamers around the world, sparking new interest in the Buddhist statues and grottoes featured in the game, Katherine Tsiang had already been working for decades on the conservation of such heritage sites and art. A groundbreaking project led by the Chinese-American art researcher involves…

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