Americans Continue Moving Toward a Drier Lifestyle, 2025 Data Shows

Americans Continue Moving Toward a Drier Lifestyle, 2025 Data Shows

Starting as a lifestyle trend in the 2010s, the ‘sober curious’ movement has encouraged a substantial societal shift toward more mindful alcohol consumption, driven by people’s growing focus on longevity, mental well-being, and productivity. According to the annual consumer sentiment survey by NCSolutions, 49% of Americans have been actively trying to drink less in 2025,…

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