BYD Japan President Liu Xueliang (L) poses with actress Alice Hirose (C) during the launch of the BYD light electric vehicle "Racco" in Tokyo on July 28, 2026.

    China’s BYD takes on Japanese rivals with small ‘kei’ car

    BYD Japan president Liu Xueliang (left) poses with actress Alice Hirose (centre) during the launch of BYD’s ‘kei’ electric vehicle Racco in Tokyo. (AFP pic) TOKYO: Chinese giant BYD launched an electric “kei” car in Japan today with an ad campaign featuring a top actor, taking on local rivals whose own pint-sized vehicles rule the…

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