Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year. REDWOOD CITY, Calif., July 7, 2025 /CNW/ — Liftoff, a leading AI-enabled growth platform for the…