Abercrombie & Fitch is officially shining a light on the women of the NFL for its latest campaign. A&F, the Official Fashion Partner of the National Football League, on Thursday will launch “In Her Own League,” a campaign designed to celebrate the women who are shaping a new wave of fashion in football. While the…
Published August 26, 2025 Abercrombie & Fitch has secured a multi-year partnership with the National Football League, becoming the league’s first-ever official fashion partner. Christian McCaffrey, Amon-Ra St. Brown, CeeDee Lamb and Tee Higgins for Abercrombie & Fitch. – Abercrombie & Fitch Expanding on the brand’s licensed NFL apparel business launched in 2022, the collaboration…
Abercrombie & Fitch recently entered a multi-year partnership with the NFL as the Official Fashion Partner, launching the “Style Concierge” campaign featuring notable players. This major collaboration aimed to redefine fan style and likely contributed to ANF’s 28% price rise over the last quarter. The campaign, complemented by strategic activations and limited-edition apparel, increased brand…
Days after their father Sean Combs was acquitted of sex trafficking charges but was convicted of two counts of transportation to engage in prostitution that could result in up to 20 years in prison, twin sisters D’Lila and Jessie Combs revealed they are launching a fashion label. Named 12twinty1 in honor of their Dec. 21…