Euphoria actress Sydney Sweeney has been making headlines for quite some time. First, the news of her selling a limited-edition soap made with her own bathwater garnered a lot of attention from the netizens. Next, her shocking presence at Jeff Bezos and Lauren Sanchez’s Venice wedding became a hot topic among the gossipers, considering that she is friends with neither of them. Reportedly, she managed to steal the spotlight at the lavish wedding as she was seen roaming the streets with actor Orlando Bloom and sportsman Tom Brady.
Sydney Sweeney has now become the centre of attention as she is ready to step into the ‘lingerie world’ along with a powerful name supporting her. According to a report in The Sun, the actress is launching her lingerie line, which is backed by Jeff Bezos and Lauren Sanchez, along with private equity firm Coatue. As per the report, the industry insiders believe the move could help her earn around $10 million in the next couple of years, and potentially up to $20 million if the brand really takes off.
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According to The Wall Street Journal, the family offices of Bezos and PC company founder Michael Dell have committed to providing $1 billion of the initial capital for the fund. Jeff Bezos has already invested capital in several companies in the tech, healthcare, aerospace, finance and media industries. And now, the entrepreneur tycoon is all set to enter the world of fashion.
Sydney Sweeney is one of the few stars who rose to fame in a short period of time and has become the brand ambassador for several major companies, including HeyDude footwear, Bai beverages, Laneige skincare and Kérastase haircare. Many known celebrities like Rihanna, Kim Kardashian, Heidi Klum and others have stepped into the world of lingerie, and now Sydney Sweeney is next in line. It is not her first move in fashion; last year, she joined hands with Frankies Bikinis, and she has also landed big campaigns with Armani Beauty and Miu Miu.
