Valentine’s Day isn’t just about roses and candlelit dinners, it’s also about partnerships that thrive both emotionally and physically.
A new study by Protein Works has revealed a compelling connection between romance and wellness, showing that couples who sweat together often stay together, enjoying deeper emotional bonds, better communication, and even enhanced attraction.
But what makes shared health and wellness habits such a game-changer in relationships? And what’s stopping some couples from fully embracing a healthy lifestyle together? By conducting a 1,000-person survey, Protein Works’ latest data has been able to conclude how love and wellness can be the ultimate power couple.
A majority believe exercise strengthens their relationships
According to the study, over half of respondents said that exercising with their partner has strengthened key aspects of their relationship:
- Emotional connection: 59% feel closer through shared physical activity.
- Communication: Another 59% reported improved communication.
- Physical intimacy & trust: 54.1% and 52.3%, respectively, found these areas positively impacted.
Anna Sward, Global Head of Brand at Protein Works, comments on the findings,
“It makes sense—when couples take on exercise challenges together, they’re building teamwork, trust, and shared goals. Whether it’s cheering each other on or encouraging more physical activity, these small acts reinforce emotional and physical connection. It’s inspiring to see that investing in health isn’t just about individual well-being, it’s about strengthening bonds too.”
Almost three-quarters are more attracted to healthier partners
Science backs it up: we’re naturally drawn to healthy partners. The study found that a significant 71% of respondents find their partner more attractive when they maintain healthy habits like regular exercise and mindful eating.
Anna adds, “This isn’t about unrealistic beauty standards; it’s about energy, confidence, and vitality. When both partners prioritise their well-being, they often radiate a shared sense of positivity and motivation that enhances overall attraction.”
The longevity effect: The top 5 in-demand health habits that keep love alive for a majority
It turns out, a healthy lifestyle may be one of the secrets to a long-lasting romance. The study found that 60% of people believe exercising and maintaining healthy habits with their partner has contributed to the longevity of their relationship.
The study revealed the top wellness habits couples most want to share:
- Regular fitness routine: A shared fitness routine is the number one habit couples desire. It builds trust, accountability, and emotional connection while improving physical intimacy.
- Meal prepping: Cooking and prepping meals together promotes healthier eating habits and budget-friendly choices, all while strengthening teamwork.
- Waking up & going to bed early: Syncing sleep schedules fosters better rest, more quality time, and reduced distractions, enhancing overall connection.
- Hitting 10,000 steps a day: Walking together, whether daily or on weekends, offers a low-impact way to stay active while enjoying meaningful conversations.
- Limiting social media use: Cutting down on screen time helps couples focus on each other, fostering better communication and presence during shared moments.
Anna comments,
“These findings reveal that couples are increasingly seeing wellness as a collective effort, not just an individual pursuit. The desire to share exercise routines and even sleep schedules highlights how deeply intertwined health and relationship satisfaction are. By engaging in these habits together, couples aren’t just improving their physical health—they’re fostering a closer bond to show that shared wellness is a powerful tool for strengthening both love and longevity.”
The top health aspects contributing to enhanced bonds
Being in a relationship isn’t just about desire, as the survey reveals how romantic partnerships are already helping to shape positive daily habits and overall well-being:
A boost in mental well-being: The biggest benefit of all, 69% said their mental health improved in a relationship, showing how love supports not just the heart, but the mind too.
Healthier eating habits: 56% of respondents said they eat better in a relationship, choosing more balanced, nutrient-rich meals.
Better sleep quality: Nearly half (48%) reported improved rest, likely due to reduced stress and emotional support.
More motivation to move: 46% found they exercised more with a partner, whether through shared workouts or simply staying active together.
Love’s biggest health hurdles: What’s getting in the way?
Despite the clear benefits and the demand for shared habits, being healthy together isn’t always easy. The study highlighted some of the biggest barriers to shared health habits:
- Time management (45.3%) – Busy schedules make syncing workouts tough.
- Competing priorities (36.3%) – Work, kids, and life can take precedence.
- Differing fitness levels & preferences (38.5% & 37.4%) – Not everyone loves the same intensities or types of exercises.
- Financial constraints (21.4%) – Exercise classes or memberships, and certain food options can be costly.
- Lack of support (23%) – It’s hard when one partner isn’t fully on board.
The takeaway? It’s about compromise, creativity, and commitment. Whether that means home workouts instead of the gym, meal prepping together, or finding an activity that suits both partners, the key is making health a team effort.
Feature image credit: Pexels, All other images credits: Protein Works
