South Asian Fashion Designer Manish Malhotra Is Making Global Waves

South Asian fashion represents one of the world’s most vibrant and historically rich design traditions. From the flowing elegance of saris to the intricate craftsmanship of lehengas and the versatile beauty of salwars, the region has been home to centuries of textile artistry that spans ancient weaving techniques, elaborate embroidery, and timeless silhouettes. This fashion heritage, steeped in cultural significance, is now making unprecedented waves on the global stage. Leading this charge is fashion powerhouse Manish Malhotra.

Malhotra’s journey from the film studios of Mumbai to the red carpets of Cannes and the Met Gala represents a seismic shift in how the world perceives and celebrates South Asian fashion. No longer confined to Bollywood, his designs now grace the wardrobes of Priyanka Chopra, Naomi Campbell, Reese Witherspoon and Rihanna, while his recent triumphant return to the 78th Cannes Film Festival signals his arrival on the world stage.

From Self-Taught Designer To Global Icon

“You know, my journey has been anything but conventional,” Malhotra tells Forbes. “I didn’t attend a design school, nor was I formally trained in design. What I did have was an innate eye for aesthetics, cinema, a deep reverence for Indian textiles, and a relentless drive to create.”

Starting as a model in Mumbai during the 1990s, Malhotra’s pivot to costume design was fueled by his deep love for cinema and narrative storytelling. His breakthrough moment arrived with a pivotal film in the ’90s, where he revolutionized on-screen fashion for women by creating looks that struck a delicate balance of modernity and traditional values. This approach proved particularly powerful in Bollywood, where the billion-dollar industry’s signature blend of romance, drama, and musical spectacle demands costumes that can carry both story and sentiment.

The organic evolution from costume design to global fashion wasn’t a calculated business move but a natural progression shaped by his commitment to showcasing Indian craftsmanship on an international scale. When he launched his eponymous brand in 2005, Malhotra brought the same cinematic storytelling approach to bridal and luxury fashion, setting new standards with his rich color palettes and intricate embroidery. Today, his brand is a staple among brides who are preparing for their big day.

How Malhotra Revives Ancient Crafts For Modern Luxury

At the heart of his success lies his dedication to India’s traditional crafts; accordingly, Malhotra has aided in the revival of ancient techniques that have been the framework of Indian artistry for centuries.

“For me, the true luxury lies in our heritage, the intricacy of hand embroidery, the legacy of textiles like zardosi, chikankari, and Banarasi, and the artistry passed down through generations,” he explains to Forbes. “My brand stands as a custodian of these traditions and appreciating them in a contemporary way.”

Besides clothing, his brilliance is also reflected in his jewelry collection which it both opulent and couture. This philosophy has not only elevated his brand but has also provided sustainable livelihoods for countless Indian artisans, ensuring that ancient techniques continue to thrive today and are carried through generations.

Cannes To Met Gala: Malhotra’s Historic Domination Of International Red Carpets

Malhotra’s international breakthrough reached new heights in 2025 with his historic appearances at the world’s most prestigious fashion events. His return to the 78th Cannes Film Festival marked a particularly triumphant moment, where he created show-stopping pieces including Aishwarya Rai Bachchan’s custom white saree which she paired with rubies and sindoor (vermillion on her forehead).

“Cannes and the Met Gala aren’t just red carpets, but global galleries of culture and craft,” Malhotra adds. “To see Indian fashion not just included, but celebrated on these prestigious stages, is deeply affirming and recognition of our history.”

His Met Gala debut in 2025 was equally noteworthy, as he became the first Indian designer to present four original couture looks in a single year. Each ensemble served as what he calls “a voice” that was unapologetically Indian yet universally resonant.

Beyond Fashion, Malhotra As India’s Global Cultural Ambassador

Malhotra’s influence extends far beyond the runway. With over 8.4 million Instagram followers, he was among India’s earliest fashion influencers, using social media to democratize luxury fashion and bring Indian aesthetics to global audiences. His high-profile projects include designing 1,200 costumes for the grand opening of the Nita Mukesh Ambani Cultural Centre and serving as Creative Director for what was dubbed “the wedding of the century” last July for Anant Ambani and Radhika Merchant’s star-studded celebration which included dressing guests like Kim and Khloe Kardashian in his designs.

His commercial collaborations with global brands like Google, Starbucks, and American Express demonstrate his versatility, while his work on ceremonial uniforms for Air India’s cabin and cockpit crew, showcases his commitment to bringing Indian design sensibilities to everyday contexts.

Malhotra’s Vision For Global Recognition

“I want the brand to shape perceptions by showing that Indian fashion is not defined by nostalgia but by innovation, intention, and immense artistry,” he shares. “I want our fashion not just admired, but recognized as timeless and indispensable.”

This vision extends beyond personal achievement to cultural impact. Malhotra sees his work as part of a larger movement to ensure that Indian craftsmanship gains recognition not in fragments but in its entirety and depth.

“I suppose the most meaningful part of this transition is that it’s no longer my journey alone, but about elevating heritage, amplifying identity, and reminding the world that India has always been, and continues to be, a crucible of timeless style and craft.”

As Manish Malhotra continues to dress global superstars and grace international red carpets, he carries with him the dreams and craftsmanship of countless Indian artisans. His journey from Bollywood costume designer to global fashion icon represents the arrival of Indian fashion as an undeniable force on the world stage.