So in Vogue: Edward Enninful Aims to Reinvent Fashion Magazines With New Venture EE72

Julia Roberts set the internet on fire this week when her first fall fashion magazine cover was unveiled. The star of “Pretty Woman” and “Notting Hill” was photographed wearing a blazer by Phoebe Philo, embodying the glossy movie star allure we’ve come to expect of the season.

But it wasn’t one of the usual suspects like Vogue, Harper’s Bazaar or W that landed Roberts. It was former Conde Nast editor Edward Enninful, the celebrated magazine creative who steered British Vogue for six years, who nabbed her for the first cover of his new media venture EE72.

Enninful was once an editor at American Vogue and appeared on the sidelines of R.J. Cutler’s acclaimed documentary “The September Issue,” about the demanding world of Anna Wintour and the production of the famous annual issue. He came into his own in the late 2010s, where under his watch British…