At the MICHELIN Guide Ceremony Hong Kong & Macau 2025 Presenting an Unparalleled Gourmet Experience
HONG KONG, March 21, 2025 /PRNewswire/ — Siemens, the German world-class home appliance brand with over 175 years of innovations, announced its first partnership with the prestigious MICHELIN Guide as the Event Partner for the MICHELIN Guide Ceremony Hong Kong & Macau 2025. The brand supported the event with a range of top-tier smart kitchen appliances, including built-in ovens, dish-warmers, refrigerators and induction hobs, presenting a feast that blends innovative technology with gourmet cuisine.
Combining cutting-edge technology with superb German craftsmanship, Siemens’s appliances are reputed for quality built with reliability and modern design. The partnership highlights Siemens’s commitment to excellence in kitchen appliances and reflects the shared vision with the MICHELIN Guide to celebrate culinary diversity and passion for exceptional food. With joint effort, the ceremony curated unforgettable gastronomic moments that delighted and inspired food enthusiasts worldwide.
The ceremony featured a Tasting Pavilion, inviting eight chefs from the MICHELIN Starred restaurants to prepare a diverse selection of culinary delights for guests.
Siemens’s first collaboration with MICHELIN Guide
The highly anticipated MICHELIN Guide Ceremony Hong Kong & Macau 2025 (the Ceremony) was held on 13 March 2025 at Grand Lisboa Palace Resort Macau. The event brought together chefs from MICHELIN Starred restaurants, industry leaders and gastronomes to celebrate the outstanding achievements of the Hong Kong and Macau dining scene.
In addition to revealing the 17th edition of the MICHELIN Guide Hong Kong & Macau, the Ceremony also featured a premium cocktail reception. Eight specially invited chefs—Wong Chi Fai (T’ang Court), Ding Yong (Xin Rong Ji (Xinyuan South Road)), Richard Ekkebus (Amber), Santiago Fernández (MAZ), Julien Tongourian (Robuchon au Dôme), Auntie Gaik Lean (Auntie Gaik Lean’s Old School Eatery), Arvin Wan (MINIMAL), and Sam Tran (Gia)—prepared delectable dishes to serve more than 450 guests at the Tasting Pavilion.
The Tasting Pavilion was furnished with Siemens’s smart kitchen appliances, including built-in microwave ovens, multi-functional dish-warmers, fridges and induction cooktops, helping the chefs showcase their amazing culinary skills. These appliances enabled the chefs to efficiently cook and serve dishes to the guests within a tight timeframe, doubling up the artistic treat.
The Tasting Pavilion was fully equipped with Siemens’s kitchen appliances so guest chefs could prepare delicacies.
Powered by innovative technology, these appliances ensure excellent and consistent food quality, enabling chefs to deliver culinary excellence with precision and efficiency.
In addition to the chefs, some guests also expressed their compliments for Siemens’s innovative technology, sharing how these appliances have revolutionized their cooking experiences. Sunny Chan (Founder of Elegant Kitchen (HK) Limited) noted that Siemens’ smart technology has become a symbol of excellence, with its products consistently delivering outstanding performance. Tommy Fong (Founder of Kitench Leader Limited) highlighted its continuous innovation in kitchen appliances, particularly the studioLine oven equipped with a built-in camera and AI technology, impressively automating the baking process. Jimmy Wong (Director of Built-In Pro Limited) also emphasized the brand’s commitment to quality and passion for innovation, from multifunctional washing machines to intelligent kitchen appliances, as well as its vision as a leader in the home appliance industry. These appliances not only provide a helping hand to chefs but also allow users to enjoy a professional-level cooking experience at home, just like MICHELIN Starred chefs.
Siemens expressed their excitement about partnering with the MICHELIN Guide for the first time, highlighting how their innovative kitchen technology played a vital role in supporting the prestigious event. Miss Heidi Chu, Head of Brand and Consumer Touchpoint of BSH-HK, stated, “We are honored to be part of the culinary gala and collaborate with MICHELIN to curate a dining feast. As a leading brand in Ovens, our products not only enhance the cooking efficiency of chefs but also provide guests with unique dining experiences.” This collaboration, she added, underscored Siemens’ dedication to merging advanced technology with the art of cooking, and they looked forward to working with MICHELIN Guide again while continuing to contribute innovations and inspiration for the culinary world.
Chef Dialogue: Sam Tran’s story behind the kitchen
Chef Sam Tran masterfully blends tradition and innovation, showcasing her distinguished skill in reinterpreting Vietnamese culinary heritage. The seasonal 12-course set menu and beautifully crafted dishes showcase her well-judged combinations of subtle flavors, with acidity and texture playing prominent roles. During the Ceremony, Siemens hosted an exclusive interview with Sam, delving into her culinary journey and inspirations, and how Siemens appliances empower their work in the kitchen.
As a chef, Sam has been profoundly shaped by Vietnamese heritage and her experiences working overseas. She expressed that cooking is a medium for storytelling, where each ingredient, technique, and flavor combination serves as a reflection of her cultural roots and her aspiration to share them with food lovers.
She also emphasized the importance of precision and efficiency. “In a high-pressure environment like tonight’s event, having reliable equipment is crucial. The Siemens fridge, for example, hyperFresh Plus, ensures our ingredients and food are stored at the perfect temperature, preserving their freshness and quality. This allows us to focus on creativity and delivering an exceptional dining experience.” She shared that the event was more than just a platform to serve food; it was a celebration of culture, a chance to connect with fellow chefs, and an inspiration for others to discover the depth and richness of different cuisines.
Chef Sam Tran and her team proudly showcase the vibrant flavors and ingredients of Vietnam at the Ceremony, bringing their culinary heritage to life and offering guests a memorable taste of Vietnamese cuisine.
With over 175 years of innovation, Siemens has seamlessly intertwined with life and technology, paving the way for our future. The brand is dedicated to revolutionizing your culinary journey with exceptional built-in solutions featuring cutting-edge technology such as precision in temperature control. Known for quality built with reliability, Siemens focuses on enhancing consumer experience through relentless delivery of meticulous cooking performance with user-friendly interfaces that make cooking a joy. It is not surprising that Siemens holds a leading position as the No.1 brand in ovens. Experience the excellence of Siemens Home Appliances and discover how their intelligent solutions truly delight.
