The celebrity chef has collaborated with the fast-food giant to offer a wagyu beef burger in its UK restaurants.
The £11 burger, made with British wagyu beef, is topped with caramelised onions, pink pickled onions, rocket, crispy onions and a caramelised onion mayo.
It is grilled for three-and-a-half minutes and can be served on its own or as part of a meal, Burger King says.
@gordonramsayofficial 100% British Wagyu. Not made by me (crying) @Burger King UK #ad ♬ original sound – Gordon Ramsay
Ramsay has appeared in adverts for the product on Burger King’s official social media channels, with the burger available for a limited time only.
He said: “Being innovative and being a creator is super important. You can’t get wrapped up with trends; the trends don’t last that long, but you can be ahead of the curve in a way and create something magical.”
But a lot of people haven’t taken to the team up.
One replied to the advert saying: “No real self-respecting chef does a Burger King commercial. What’s wrong? Running low on funds? Be honest. Questionable choice.
Another said: “Wow, Gordon Ramsay selling out to the fast food corporations because they’re selling frozen wagyu for 15 quid! How can a chef who always goes on about fresh food and fresh ingredients be paid by Burger King of all places?”
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Someone else commented: “You’ve sold out, Gordon”.
However, not all were annoyed.
One said: “If the legend supports Burger King, then it’s game over for the competition.”
Another commented: “It’s not that serious, guys. Gordon’s earned the right to have some fun after years of work. I say let him have it.”
