Friday, August 1, 2025
THE SAUDI TOURISM AUTHORITY TAKES HONG KONG ON AN EXCLUSIVE JOURNEY THROUGH A NEW ROADSHOW THIS SUMMER This summer the Saudi Tourism Authority (STA) is set to dazzle Hong Kong with an exclusive roadshow showcasing the richness of Saudi Arabia’s heritage, magnificent travel experiences and thrilling football tournaments. A highlight of the ‘Saudi, Welcome to Arabia’ campaign, Hong Kong travelers can expect a special experience that offers an insight into one of the world’s newest and most exhilarating travel destinations. The road show will not only showcase Saudi’s ancient history and contemporary luxury but also include exciting football tournaments, including the prestigious Saudi Super Cup — a must for both sports lovers as well as fans of extraordinary travel experiences.
Saudi Tourism Authority Transforms Hong Kong This Summer with an Exceptional Showcase of Saudi Arabia’s Heritage, Sports, and Hospitality
This summer, the Saudi Tourism Authority (STA) will make a notable impact in Hong Kong with a series of exclusive events highlighting Saudi Arabia’s dynamic culture, world-class sports, and renowned hospitality. As part of the national tourism brand ‘Saudi, Welcome to Arabia,’ the STA will host an exclusive roadshow and the much-awaited Saudi Super Cup, reinforcing Saudi Arabia’s growing stature as a leading travel destination for global explorers.
Discovering Saudi’s Rich Culture and Luxurious Experiences
On August 6, a distinguished venue in Hong Kong will serve as the backdrop for an exciting roadshow that will bring together key partners from the Saudi tourism sector. The event aims to spotlight the Kingdom’s diverse cultural heritage, luxury offerings, and premium travel experiences. By showcasing Saudi Arabia’s unique appeal, the STA will invite Hong Kong travelers to experience firsthand why the Kingdom is emerging as one of the world’s most exciting and diverse destinations.
Saudi Arabia offers an eclectic mix of attractions, combining ancient landmarks, cosmopolitan cities, and breathtaking natural landscapes. From the vibrant urban centers of Riyadh and Jeddah, where visitors can enjoy high-end shopping and fine dining, to the serene retreats tucked in the desert and along the coast, Saudi Arabia provides an experience that is both enriching and unforgettable. Whether travelers are looking for adventure or relaxation, the Kingdom has something for everyone, offering unmatched experiences at every turn.
Seamless Travel for Hong Kong Visitors
Thanks to Saudi Arabia’s eVisa program, which is available to citizens of 66 countries and regions, including Hong Kong, it is now easier than ever for travelers to visit the Kingdom. With convenient direct flights connecting Hong Kong to Riyadh, visitors can enjoy a smooth journey to Saudi Arabia. Once there, they will be welcomed with renowned Saudi hospitality, making every traveler feel at home.
Saudi Arabia offers a diverse array of experiences, from indulgent shopping in cosmopolitan areas to exploring the Kingdom’s ancient history and enjoying its world-class leisure destinations. This summer, visitors will be able to experience remarkable events such as the Jeddah Season 2025, which combines art, culture, and entertainment in one unique event. Additionally, Riyadh will host the Esports World Cup, attracting global attention for its innovative gaming tournaments. Visitors can also look forward to the AlUla Summer Nights, an extraordinary celebration of heritage and nature set in one of the Kingdom’s most iconic regions.
Exploring Saudi’s Historic and Natural Beauty
Saudi Arabia is home to eight UNESCO World Heritage Sites, each showcasing the Kingdom’s rich history and cultural significance. The Hegra Archaeological Site in AlUla, for example, offers a glimpse into Saudi Arabia’s ancient civilizations. The historic districts of Jeddah and Diriyah, the birthplace of the Kingdom, provide visitors with an immersive experience of Saudi’s deep cultural roots. Alongside these historic treasures, the Kingdom’s pristine Red Sea coast is becoming a hotspot for luxury travel, offering high-end resorts and exciting marine activities in a breathtaking natural environment.
For travelers seeking a combination of cultural immersion, adventure, and relaxation, Saudi Arabia offers an extensive range of experiences. Whether exploring ancient ruins, relaxing in luxury resorts, or engaging in thrilling adventures, visitors are guaranteed to depart with unforgettable memories and a deep appreciation for the Kingdom’s hospitality and heritage.
Saudi Super Cup Brings Unmatched Football Action to Hong Kong
A standout event this summer will be the Saudi Super Cup, a prestigious football competition that will make its debut in Hong Kong. From August 19 to 23, the Kai Tak Stadium will host top-tier Saudi football clubs as they compete for the coveted trophy. With renowned clubs featuring star players, this tournament promises to deliver exciting matches, showcasing the Kingdom’s growing presence in global sports.
The Saudi Super Cup is more than just a sporting event. It reflects Saudi Arabia’s commitment to strengthening international relations through cultural exchange and sporting events. By hosting this high-profile tournament in Hong Kong, the Kingdom demonstrates its desire to connect with fans across Asia and build stronger ties with the region. It is an opportunity for fans to experience the energy, passion, and excitement of Saudi football on a global stage.
A Bridge for Cultural Exchange and Regional Connection
The Saudi Super Cup in Hong Kong is an important step in Saudi Arabia’s ongoing efforts to engage with international audiences and foster cultural exchange. This event provides football fans across Asia with a front-row seat to the electrifying energy of Saudi football while also serving as a platform to further strengthen cultural ties between the Kingdom and Hong Kong.
Beyond the sports action, the event offers fans the chance to discover more about Saudi Arabia’s evolving cultural landscape, its dynamic heritage, and the Kingdom’s emerging sports scene. With its expanding reputation as a premier destination for world-class sporting events, Saudi Arabia continues to develop into a hub for international cultural and sports engagements, creating opportunities for greater global collaboration.
A Warm Invitation Awaits Travelers
Whether for the excitement of the Saudi Super Cup, the exploration of Saudi Arabia’s rich cultural heritage, or the luxurious travel experiences on offer, Saudi Arabia’s events in Hong Kong this summer are sure to leave a lasting impression. The combination of world-class sports and Saudi Arabia’s storied hospitality makes this a unique opportunity for travelers to explore everything the Kingdom has to offer.
These events are just the beginning of Saudi Arabia’s continued development as a key player in the global tourism market. As the Kingdom’s tourism sector expands, Saudi Arabia will remain at the forefront of international travel, offering visitors from Hong Kong and beyond a truly unforgettable experience.
