One way to drive hype about a new product is to supply way less of it than is demanded, and then wait for all the “sold out” headlines to appear. This seems to be exactly what Samsung is doing in Korea with the Galaxy Z TriFold, which already sold out once, in mere minutes, when it first went on sale a few days ago.
The company then promised a restock for this week, and this has happened earlier today. Once again, it sold out – in two minutes this time. But here’s the thing – reports say the initial stock that sold out the first time was 1,000 units, and the total “initial sales volume” including today’s round was 3,000.
In a country of around 50 million people, 3,000 units is a laughably small quantity. So Samsung had two options here: wait until it made more and only put it on sale then, or have it go on sale anyway and then sell out almost instantly multiple times, creating this feeling that it’s ‘selling like hot cakes’, even though it’s not. It’s pretty obvious which way Samsung went, isn’t it?
The Galaxy Z TriFold is expected to make its way to the US, UAE, Singapore, China, and Taiwan in the coming weeks. Don’t be surprised if it will sell out there too.
