Lydia Moynihan sits down with Phoebe Gates and Sophia Kianni, the founders of Phia, an innovative fashion app. The two share their journey of launching a platform designed to make shopping for secondhand and retail items easier and more sustainable. The app aggregates various fashion options, allowing users to instantly compare prices and find the best deals, aligning with the founders’ passion for both fashion and sustainability.
The conversation explores how their initial idea evolved from a desktop extension to a mobile app, and how they’ve tailored their platform to attract a broad audience by emphasizing affordability alongside environmental benefits. They discuss the challenges of shifting consumer behavior, particularly in the face of fast fashion, and their commitment to making secondhand shopping both easy and appealing to younger generations.
