Vending
Photo: The Hershey Company
May 1, 2025
Reese’s has introduced a Peanut Butter White Bar in the U.K., combining its signature peanut butter filling with a white chocolate flavored coating.
The 90-gram bar, featuring the ridges of Reese’s Peanut Butter Cups, is designed as a shareable treat, according to a press release. The product aims to cater to the growing popularity of white chocolate, which reportedly saw a 32.9% increase in sales in the U.K. in 2024. The recommended retail price for the bar is £1.75, approximately $2.19. The Reese’s Peanut Butter White Bar is available at ASDA and SPAR stores across the U.K., with wider availability expected soon.
“We are excited to introduce the Reese’s Peanut Butter White Bar to British consumers, building on the success of the original Reese’s Peanut Butter Bar,” Jackson Hitchon, general manager of Europe, Middle East, Africa and world travel retail at The Hershey Company, said in the release.
