Kyle J. Russell
When January comes around, everyone remembers the New Year’s resolutions they promised to uphold. Among adopting healthy habits such as exercising and getting more sleep, one of the most popular resolutions is to eat healthier. However, when people reach for nutritious dishes and find that they keep missing their more flavorful snacks, upholding a promise to make better food choices can prove disheartening.
This struggle between healthy choices and appetizing options is what led Ross Franklin to found Pure Green. Pure Green is a juice bar brand shaking up the health food industry with high-quality ingredients that are both appetizing and nutritious. By combining scientifically backed nutrition with great taste, the company is dedicated to making healthy eating accessible and even desirable for everyone.
Founded in the Health Industry, Designed for Everyone
Ross Franklin, the Founder and CEO of Pure Green, made his rounds across the fitness industry during his early entrepreneurial years. He specialized in turning around struggling gyms and opened and managed high-end health clubs. This line of work gave him a broad perspective on the industry. He saw how good nutrition could play a foundational role in allowing people to reach their health and fitness goals.
“Nutrition is the foundation of a healthy lifestyle, and I realized that 80% of achieving results comes from what you put into your body,” says Franklin. “That realization was the formula for creating Pure Green—a brand that is committed to providing both delicious and scientifically backed nutrition.”
Much like how he helped the gyms he worked with rebrand, he sought to give healthy eating a new and more appealing image. In 2014, he started Pure Green, a juice bar chain that takes a science-minded approach to nutritional eating.
Powerful Flavor Meets Better Eating Habits
Pure Green was developed with the goal of providing customers with science-based, flavorful solutions that would transform how they view healthy food. Pure Green’s selections are formulated through recipes that deliver a punch of flavor along with ample nutrients to help get through the day or workout. The products include such popular options as smoothies, acai bowls, and juices, all made with high-quality, clean ingredients.
Reaching More Consumers Across the Nation
Pure Green has experienced impressive growth since its launch. In 2016, two years after its founding, it expanded by launching a wholesale division, now counting over 90 professional sports teams as clients. The juice brand also operates 60 stores nationwide, with plans to open 140 more in the near future. This rapid expansion signals Pure Green’s ability to meet consumer demand for healthy, flavorful options while solidifying its position as a leader in the wellness and fitness industry.
“Pure Green exemplifies the high-impact entrepreneurs we champion at Endeavor Miami,” said Claudia Duran, Regional Managing Director for North America and Endeavor Miami. “Ross Franklin and his team have created a brand that not only delivers delicious and nutritious products but also carries a mission to make healthy living accessible to communities everywhere. We’re thrilled to witness their ongoing growth and the positive impact they’re driving.
A Vision for Better Health and Stronger Communities
Looking ahead, Pure Green aims to go beyond expanding its footprint. With a mission to transform communities, the brand is committed to making nutrition accessible and fostering healthier lifestyles. By prioritizing sustainability, clean ingredients, and scientifically backed recipes, Pure Green seeks to redefine what it means to eat well. Through its innovative approach, the company is not only shaping the health food industry but also empowering individuals to create lasting, positive change in their own lives.
