Promoting women’s power and equality, Stine Goya and Umbro collaborate on sports line

As excitement mounts for the upcoming UEFA Women’s Euro Cup football tournament, Danish fashion brand Stine Goya has collaborated with UK sports brand Umbro on a collection-with-a-theme line.

So the new Stine Goya x Umbro range comes with a central message: ‘Good things shouldn’t take time’, to serve as a “powerful reminder that progress in football — and beyond — must accelerate”. It’s a statement not only about the game “but also about the continued fight for equality”.

The “bold” capsule collection by the print and colour specialist “reimagines classic sportswear through a distinctly feminine and empowering lens”, paying homage to the Euro competition and the “groundbreaking achievements of female athletes”. The result in a Stine Goya-designed line that reinterpretes classic football wear silhouettes giving them a “fresh, contemporary edge”.

Inspired by women in football and the cultural crossroads of Copenhagen and London street style, the six-style collection comprises a T-shirt, long sleeve T-shirt, skirt, mini-dress, windbreaker, pants and socks, “fusing nostalgic 90s and early 2000s silhouettes with a bold play on colour, material combos, and customised patches”.  In all, it “embraces vintage aesthetics with a vibrant, fashion-forward DNA of Stine Goya twist”.

Helene Hope, head of Global Brand Marketing at Umbro, said: “We have a long-standing legacy in football. Women’s Football is one of the most exciting expressions of the game today and Stine’s fearless approach to design and commitment to empowerment aligns with [our] democratic approach to the game.”

The collection is available at select retailers, stores and online from today (29 May).