The brand will introduce two new premium products, Daily Ultimate Essentials and Daily Ultimate Longevity, in its online store with shipping to 31 countries, including Hong Kong, the US, UK and Singapore.
IM8 will focus on “cutting-edge” consumer health products, according to Nasdaq-listed Prenetics.
IM8 Daily Ultimate Essentials is an all-in-one-flavoured powder that works as a comprehensive daily nutrient supplement, including 16 daily supplements that supports heart health, and supports the joints and muscles. IM8 Daily Ultimate Longevity is a one-a-day capsule aimed to target cellular rejuvenation and healthy ageing.
The global health supplement industry is projected to grow from US$167.5 billion in 2023 to US$239.4 billion by 2028, according to data research company Markets and Markets. Factors driving this trend include increasing ageing populations globally.
