PARIS UNMATCHED: To say that the most recent Paris Fashion Week was a doozy may be the understatement of the year.
Within 48 hours of the week concluding, it generated $1.1 billion in media impact value, or MIV, nearly matching this year’s edition of the Cannes Film Festival, according to preliminary data from Launchmetrics released Monday.
Launchmetrics said the figure cements “Paris Fashion Week’s evolution from a trade event into a key cultural moment of the year.”
The insights and data firm linked the “unprecedented impact” of the latest edition of PFW to the fact that there were “at least eight new creative leads at major fashion houses,” including at Dior, Chanel, Balenciaga, Maison Margiela, Loewe and Jean Paul Gaultier.
Indeed, discussions around Jonathan Anderson, who showed his first womenswear collection for Dior on Oct. 1, generated more value than 96 percent of shows presented on the official Paris Fashion Week calendar, which opened with Weinsanto on Sept. 29 and concluded with Meryll Rogge on Oct. 7.
Backstage at the Christian Dior spring 2026 ready-to-wear show at Paris Fashion Week.
Fran Gomez de Villaboa/WWD
Discussion around Matthieu Blazy, making his debut as creative director at Chanel, generated more value than 92 percent of shows, while discussion around Pierpaolo Piccioli, showing his first womenswear collection for Balenciaga, generated more value than 89 percent of shows.
Launchmetrics noted that celebrity engagement further amplified the debuts. A post by Rebecca Patricia Armstrong, a Thai-British actress and singer better known by her nickname Becky, about Blazy’s show on Oct. 6 generated $1.5 million in MIV. Meanwhile, Blackpink member Jisoo’s preshow anticipation post for Anderson’s Dior collection generated $1.4 million in MIV.
Launchmetrics’ proprietary MIV figure tallies the impact of relevant media placements on online, social and print, inclusive of paid, owned and earned mediums. A full report is expected at a later date.
