AI Is Coming for Fashion’s Creative Class

AI Is Coming for Fashion’s Creative Class

Earlier this year, when Veronica Zhai was preparing to launch her bespoke luxury brand Zhai, she knew her marketing budget would be tight. Agencies and seasoned brand strategists charged anywhere from $5,000 to $30,000 a month, beyond what she could afford before she’d brought in any real revenue. So Zhai turned to ChatGPT. “AI does…

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