Published on
October 14, 2025
In a groundbreaking move, Trip.com Group, a global leader in travel services, has partnered with Live Nation Asia, the world’s premier live entertainment company, to revolutionize concert tourism in Asia. This multi-year strategic partnership is set to bring an exciting new dimension to travel, allowing fans across key Asian markets—Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China—to seamlessly plan their concert journeys. By combining presale access to concerts with hotel bookings, flights, and curated local experiences, this collaboration will make it easier than ever for fans to turn their concert trips into fully immersive cultural experiences.
Live music tourism has become a growing force in global travel, and Asia has emerged as a key destination for concert-goers. Whether it’s K-pop, pop stars, or international music legends, Asia’s vibrant music scene continues to captivate audiences. With nearly 66% of travelers in Asia Pacific willing to travel internationally for concerts, the potential for this new partnership to reshape the travel and tourism industries is vast. Through Trip.com Group’s platform, music fans will now have access to exclusive travel packages and experiences that enhance their trip, offering everything from exclusive presale tickets to special hotel packages and tours.
Key Features of the Trip.com Group and Live Nation Asia Partnership:
- Exclusive Concert Travel Packages: Fans will gain access to concert presale tickets bundled with hotel stays, flights, and curated local experiences, creating a seamless travel and concert-going experience.
- Multi-Market Expansion: Launching in major Asian markets including Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China, making it easier for fans across the region to book their concert trips.
- Immersive Local Experiences: In addition to concert access, fans will enjoy curated local experiences such as sightseeing tours, tickets to attractions like Hong Kong Disneyland, and access to cultural sites.
- Tailored Experiences for K-pop Fans: The first launch under the partnership featured exclusive bundles for TWICE’s world tour in Hong Kong, with presale access and hotel packages that gave fans a chance to explore the city.
- Continued Expansion for Global Artists: Similar concert travel bundles will be available for upcoming concerts by global and regional superstars, including BLACKPINK’s World Tour in Singapore and Hong Kong.
The Rise of Music-Driven Tourism in Asia
Concerts have become a major draw for travelers, and this partnership between Trip.com and Live Nation aims to capitalize on the rising demand for music-driven tourism. Asia’s appeal as a concert hub is undeniable, with cities like Singapore, Bangkok, and Seoul emerging as must-visit destinations for music lovers. For example, during Lady Gaga’s Asia-exclusive show in Singapore, hotel bookings surged, and in Hong Kong, over half of concertgoers extended their stays for leisure activities. This type of tourism has a profound economic impact, benefiting local hotels, restaurants, and attractions.
The collaboration will also introduce concert-driven products and experiences, collaborating with local hotels, tourist attractions, and other stakeholders to create new opportunities for travelers to explore the region. By pairing concerts with local experiences, Trip.com and Live Nation Asia will not only increase bookings but will also boost the overall appeal of the destinations where the concerts are held.
Empowering Fans to Travel for Live Music
Today’s concert-goers are looking for more than just a show—they want an experience that immerses them in the culture of the cities they visit. As the popularity of global artists continues to rise, fans are willing to travel internationally to see their favorite performers. According to Trip.com’s Momentum consumer survey, Gen Z and Millennials are particularly enthusiastic about traveling for concerts, which will further accelerate the demand for concert travel packages.
For instance, during a recent collaboration with BLACKPINK, the partnership helped fans gain presale access to tickets while offering additional perks such as exclusive hotel accommodations and transportation options. This trend will only grow as more artists announce tours across Asia. Trip.com’s ability to offer tailored packages for these fans allows them to travel seamlessly and enjoy a holistic experience.
The partnership also highlights how live music and travel are intertwined, reflecting a cultural shift where people are looking for deeper, more meaningful connections with the places they visit. Concerts are no longer just about the event—they are part of a larger travel journey. Whether in Seoul, Bangkok, or Hong Kong, the chance to combine a world-class concert with a unique local experience will enhance tourism and contribute to the cultural fabric of these destinations.
Turning Every Show into a Trip Worth Taking
The TWICE World Tour in Hong Kong marked the first major launch under this collaboration, offering fans special travel packages that include not just concert tickets but hotel stays and tickets to local attractions. These bundled experiences are expected to be expanded to other markets across Asia, giving fans the chance to immerse themselves in the culture and sights of the host city while attending some of the biggest concerts in the world.
Looking ahead, BLACKPINK‘s upcoming World Tour in Singapore and Hong Kong will also benefit from this partnership, with exclusive presale access and the opportunity for fans to explore these dynamic cities. By offering bundled experiences that combine concert tickets with cultural tours and local sightseeing, Trip.com and Live Nation Asia are redefining what it means to attend a concert. These tours will help foster a deeper connection between fans and the cities they visit, enriching their overall travel experience.
Strategic Growth and Global Expansion
This strategic partnership between Trip.com and Live Nation Asia marks a significant step forward in the intersection of travel and live entertainment. As music continues to drive tourism across Asia, cities like Seoul, Singapore, Bangkok, and Hong Kong will see increased travel demand. By offering seamless travel experiences, from presale concert tickets to local adventures, the partnership will not only meet the needs of today’s music-loving travelers but will also contribute to the broader economic growth of the region.
Trip.com Group, a global leader in travel services, is now at the forefront of live entertainment travel, expanding its platform to offer a full range of services that cater to the growing demand for concert tourism. With its vast network of hotels, flights, and local experiences, Trip.com is well-positioned to support this new tourism trend. Through this partnership with Live Nation Asia, the company is paving the way for the future of travel—where music, culture, and exploration come together seamlessly.
Conclusion: A New Era for Concert Tourism
The collaboration between Trip.com Group and Live Nation Asia represents a significant shift in how fans experience live music and travel. As concert tourism continues to gain momentum, this partnership will allow fans to access exclusive travel packages and create memories that extend far beyond the concert venue. By integrating travel services with live music experiences, the partnership is unlocking new economic opportunities for cities across Asia, while also meeting the evolving demands of modern travelers. Whether it’s a K-pop concert in Seoul or a global superstar in Singapore, concert travel is reshaping the future of tourism in Asia.
