Styled by Zoë, a boutique women’s fashion brand known for its empowering and down-to-earth approach, has officially opened its first permanent store in Chepstow.
After months of successful pop-up events in Monmouth, Thornbury and Abergavenny, founder Zoë Rayment has brought her vision to life with a welcoming space designed to help women feel confident, comfortable and stylish, no matter their age, shape or size.
The boutique opened its doors last Thursday evening with a private launch event attended by over 75 guests, including loyal customers, local supporters and fellow independent retailers.
The atmosphere was full of warmth, excitement and genuine connection.
“This space has been a dream for a long time,” said Zoë. “It’s not just about clothes, it’s about helping women feel good in their own skin and rediscovering the joy of getting dressed. Chepstow felt like the right place to build something lasting, and the support has been incredible.”
Styled by Zoë offers a curated selection of timeless wardrobe staples from independent brands, chosen for real life, not the runway. The boutique focuses on pieces that fit well, feel good and make every day dressing a little easier.
Zoë says her aim is to offer customers a clear, uncluttered shopping experience. Additional products are available online, where they can browse the full range at their convenience.
Its arrival adds fresh energy to Chepstow’s growing independent shopping scene, which continues to draw visitors from across the region.
