The Hong Kong CR7 Life Museum is now open, with crowds waiting in line for several hours ahead of its launch. The new attraction at the K11 Art & Cultural Centre is dedicated to football icon Cristiano Ronaldo, showcasing valuable items, including one of his five Ballon d’Or trophies.
Organisers have teased that Ronaldo will visit Hong Kong “very soon” to view the new museum.
The 12,000-square-foot venue features approximately 40 exhibits, including Ronaldo’s football jerseys, boots, and more than a dozen trophies. Notable highlights include his 2008 Ballon d’Or, Golden Boot awards, and FIFA Club World Cup Golden Ball.
Visitors can also see a replica of Ronaldo’s early Lisbon bedroom and his YouTube studio, where he films content for his channel, although only VIP ticket holders are permitted entry. There are also photo booths, videos, and photos for visitors to enjoy.
Motivational content
The museum utilises cutting-edge interactive exhibits, rare memorabilia, and inspiring storytelling to create an immersive experience, aiming to motivate visitors to pursue greatness.
With motivational content and inspiring quotes, the museum aims to empower youth and dreamers to reach their full potential. As the first of its kind in Asia, it is expected to attract over 12 million visitors to Hong Kong, underscoring the city’s status as a major international tourist destination.
The exhibition in Hong Kong is open until June next year and will then move to mainland China.
Ronaldo has a permanent CR7 Museum in his hometown of Funchal on the island of Madeira. Additionally, a CR7 Signature Museum opened in November 2023 in Riyadh, Saudi Arabia.
Last year, an immersive experience based around the footballer Lionel Messi opened in Miami, Florida.
The Messi Experience: A Dream Come True is an interactive multi-room journey that connects guests with the football star like never before. Created by Moment Factory and Primo Entertainment, the attraction took first place in the brand realisation category at the blooloop Innovation Awards 2024.
