Los Angeles Fashion Week presented by Art Hearts Fashion spotlighted two of Miss Philippines USA’s 2025 winners as they made their LA Fashion Week runway debut at The New Mart on October 18, 2025. Sophia Mendiola, Miss Young Philippines USA 2025, and Ciely Ycoy graced the catwalk for celebrated designers Shahar Shaer, BFYNE, and Mister Triple X.
Shahar Shaer showcased exquisite bridal couture, BFYNE presented bold contemporary swim and resort wear for the fiercely fashion-forward, and Mister Triple X delivered edgy high-end streetwear for those ready to embrace their inner rock star.
Representing Miss Philippines USA, the models captivated the audience with their confidence and poise. Sophia Mendiola wore a stunning white gown with a plum corset by Shahar Shaer and an intricately patterned black lace long dress by Mister Triple X. Ciely Ycoy turned heads in a vibrant red ruffled dress by BFYNE and a chic black-and-white knit romper by Mister Triple X.
The models were selected during a casting call held at Nari Los Angeles on October 5th.
The most recent Miss Philippines USA Pageant was held on August 17, 2025, at the Alex Theatre in Glendale, California, hosted by two prominent Filipino-American news anchors — Cher Calvin of KTLA and Tony Cabrera of ABC 7. The event featured special guest appearances by actor/host Jai Rodriguez, Reggie Lee of Fast and Furious, former NBA player Byron Scott with wife Cece, former Miss Philippines Lisa Manibog Lew, and former Philippine actress Joyce Jimenez. The pageant was proudly sponsored by the Philippine Department of Tourism, Philippine Airlines, Edwin and Lani Raquel, Lou Razon Designs, Estilo Filipino, Events by Chris, MC Aesthetics, Carlotta Collections, Waste Resource Management, Riman, De Star Boutique, Bella Medical Group and Aesthetics, Rising Stars Performing Arts, Kubo Restaurant, Fighter Vigor Foundation,Bontika, Norie Rosen Realty, Astoria, LA Chibugan, Tang and Java, DMCI Homes, Arleen Rojas, Monet Salon, Lucky Brides, URFASTC, Robert Ryan, 808 Local Hawaiian Grill, Remitly, National Diversity Coalition, Charles Micu, Island Pacific Supermarket, Astoria Palawan, Mic Diaz Presents, Paco’s Place, SoCal Filipinos, Doctors on the Go, Rajah Tours Philippines, Boracay Summer Place, Uni Orient, Dusit Thani, UXPLOR, and AGAPE.
In 2024, Miss Philippines USA The Pageant expanded its platform by launching the very first Mister Philippines USA competition, created with the same mission of developing outstanding ambassadors of goodwill for the Filipino-American community and promoting Filipino culture and heritage in the United States.
Founded 14 years ago, Miss Philippines USA The Pageant continues its mission to develop the finest ambassadors of goodwill for the Filipino-American community while promoting the rich beauty, culture, and heritage of the Philippines. Among the many opportunities the pageant offers are exposure to professional modeling, fashion events, and community leadership experiences.
A nationwide search is now underway for the next generation of Miss and Mister Philippines USA representatives.
For candidate and sponsorship opportunities, visit missphilusa.com
