Mexico, Dominican Republic, Jamaica, France, United Kingdom, Italy, Spain, Japan, and Poland: These Popular Destinations See Rising Popularity Among US Travelers in 2025

TripTripadvisor, the world’s largest travel guidance platform, has released its 2025 Summer Travel Index, revealing the top destinations and travel trends for the summer season. According to the report, 63% of US travelers are excited about their upcoming vacations, with a notable surge in international travel interest, particularly among Gen Z and Millennials.

Cancun, Mexico, and Las Vegas, Nevada, once again top the list of favorite destinations for American travelers. Cancun appeals with its pristine beaches, luxury resorts, and access to cultural sites like Chichen Itza, while Las Vegas is renowned for its entertainment, nightlife, and iconic landmarks such as the Fountains of Bellagio.

Top Summer Destinations for US Travelers in 2025

International favorites include:

• Cancun, Mexico
• Paris, France
• London, United Kingdom
• Rome, Italy
• Cabo San Lucas, Mexico
• Punta Cana, Dominican Republic

Leading domestic destinations are:

• Las Vegas, Nevada
• New York City, New York
• Myrtle Beach, South Carolina
• Ocean City, Maryland
• Chicago, Illinois
• Honolulu, Hawai’i

Emerging Destinations Trending in 2025

The report highlights growing interest in less crowded, unique locations.

Fastest-growing international destinations:

• Punta Sam, Mexico
• Noord, Aruba
• Puerto Rico, Spain
• Cap Estate, St. Lucia
• Goreme, Türkiye

Fastest-growing domestic destinations:

• Fort Walton Beach, Florida
• Isle of Palms, South Carolina
• Big Sur, California
• North Wildwood, New Jersey
• Dewey Beach, Delaware

These trends reflect a growing demand for a balance between relaxation and outdoor, nature-focused activities.

Generational Differences in Travel Preferences

Younger travelers are shaping the future of travel with distinct motivations and booking habits.

• Gen Z and Millennials are 38% more likely to travel both domestically and internationally compared to Boomers and Gen X.
• Relaxation is prioritized by:
  • 56% of Boomers and Gen X
  • 47% of Millennials and Gen Z
• Younger travelers emphasize adventure, cultural experiences, and active itineraries.
• Experience booking trends:
  • 83% of travelers budget for activities.
  • 89% plan up to five activities, with Gen Z more likely to book six or more.
• Younger generations are 78% more likely to pre-book activities than older travelers.
• Boomers rely more on local recommendations, while Gen Z uses social media to discover experiences.

Experience-Driven Travel Takes Center Stage

Tripadvisor’s report underscores that immersive experiences have become essential to modern travel.

Popular experience types include:

• Cultural and themed tours
• Outdoor activities such as hiking and horseback riding
• Cruises, sailing, and water tours

Top international experiences for US travelers:

• Chichen Itza, Cenote, and Valladolid tour in Cancun
• Paris Walking Food Tour
• Stonehenge, Windsor Castle & Bath excursions from London

Popular domestic experiences:

• Fountains of Bellagio in Las Vegas
• New York City guided sightseeing tours
• Myrtle Beach State Park

Technology and Planning Influence Travel Decisions

Digital tools and early planning are crucial components of the travel experience, especially for younger generations.

• 57% of travelers book activities before their trip.
• Gen Z and Millennials lead in pre-booking, showing a 78% higher likelihood than older generations.
• Social media serves as a key platform for younger travelers to update itineraries on the go.
• Vacation rentals are preferred by 30% of younger travelers, while 21% of older travelers opt for hotels.

Hilary Fischer-Groban, Head of Research & Insights at Tripadvisor, states, “Summer travel is about making memories and experiencing new cultures, adventures, and relaxation. Trusted platforms help travelers plan meaningful trips that maximize their valuable vacation time.”

Data and Methodology

The Summer Travel Index combines:

• An online survey of over 2,800 consumers conducted between March and April 2025 across six countries including the US.
• Tripadvisor’s first-party site data on searches made by US travelers between February and April 2025 for travel from June to August 2025.

This comprehensive data collection provides an authoritative snapshot of travel intentions and behavior.

Conclusion

Tripadvisor’s 2025 Summer Travel Index highlights how US travelers continue to blend the appeal of bustling cities with relaxing beach destinations. Younger generations are driving international travel growth and favor diverse, activity-rich itineraries. Emerging destinations and nature escapes are gaining popularity, signaling a broader range of interests. Digital planning and trusted reviews remain integral to crafting memorable travel experiences.