Photo Credit: Bianca Cooper
Bianca Cooper may not be widely known yet, but within the luxury beauty industry, she’s a force transforming how global brands engage with the next generation of digital-first consumers. Born in Peru to a mother who was a fashion influencer, Cooper’s journey seemed destined for glamour and success. Her career, however, reflects perseverance and creative leadership.
After excelling at renowned New York fashion houses Proenza Schouler and Fleur du Mal, she joined Dior Beauty in Miami to spearhead its Latin American digital expansion. Currently, she’s preparing to join another luxury beauty leader’s marketing team and is laying the groundwork for her own beauty brand—a venture designed to resonate deeply with young audiences.
Merging Heritage and Innovation
Cooper became the youngest member of Dior’s digital marketing team, where she made a lasting mark by revamping the Digital Asset Manager for the LATAM market. She developed intuitive tools and features that accelerated campaign launches and streamlined internal communications, including a real-time social media gallery for retail partners.
Her efforts turned Dior LATAM marketing into a collaborative, agile network. Cooper believes the future of digital marketing lies in combining strong heritage with technological innovation, stating, “Digital is our future and must be rooted in storytelling to preserve a brand’s standards.”
Prior to Dior, Cooper honed her expertise at Proenza Schouler and Fleur du Mal, mastering wholesale strategies and brand presentation. She led visually impactful re-merchandising initiatives and was instrumental during semi-annual Market Weeks, winning the trust of teams as a reliable resource in both merchandising and cross-functional marketing. She credits these formative years with developing the dual skills needed for balancing a brand’s creativity and operational excellence.
Luxury Powerhouses and Market Impact
At Dior, Cooper’s meticulous approach elevated online shopping for regional partners Sephora and Falabella, redesigning e-boutique experiences and strengthening omnichannel brand impact.
Her highest-profile achievement came with the J’Adore perfume campaign, overseeing the transition of the campaign face from actress Charlize Theron to singer Rihanna—a complex task executed across more than ten e-retailers in just two weeks. Cooper describes her role as fusing digital innovation and creative execution, referring to herself as “the artist behind the strategy,” fortifying brands for the digital future.
Brand Consulting and Influence
Cooper’s influence isn’t limited to Dior. She has worked as both content creator and brand consultant, collaborating with well-known European names such as PDPaola, Moutonière, and Armani Beauty, and nurturing the visibility of emerging brands including La Revêche, Baobab, and Casa de las Casas.
Her authenticity and camera presence have helped her build an active online audience—one Instagram video with her top hair tips earned over 2,146 followers and 243,000 views. Cooper’s content effortlessly blends professional insight with sincerity, which makes her particularly engaging to younger audiences.
Photo Credit: Bianca Cooper
Inspiration Rooted in Tradition
Cooper’s story goes beyond her professional achievements to her personal roots. She recalls being with her mother—who brought her along to fashion shoots even before she was born—and the moment Instagram debuted, sparking a shared passion for social media at age 10. Her mother continues to inspire her drive, setting high standards in both work and personal life.
Cooper maintains a vibrant Latina spirit in her social media presence, intertwining innovative digital strategies with her cultural heritage. For her, fashion goes beyond mere aesthetics; it’s a lived experience and a family legacy. In an industry often split between preserving tradition and pursuing innovation, Bianca Cooper demonstrates that transformation—and a touch of Latin American ingenuity—can be a luxury brand’s most powerful asset.
