Lulu Guinness x By Rotation are making headlines as the iconic British accessories designer enters the fashion rental space through a new partnership with the peer-to-peer platform By Rotation. Launching with an immersive showcase at House of ByRo in London’s Mayfair, the collaboration gives style-savvy consumers a chance to rent a curated collection of Guinness’ most celebrated handbag designs throughout the summer.
The rental edit spans signature archival pieces such as the 1993 Florist’s Basket and the 1998 satin Fan Clutch, alongside highlights from Lulu Guinness’ recent spring collection. Users of the By Rotation app will not only be able to borrow these limited-edition designs but also have the opportunity to purchase select items. This marks the first time Lulu Guinness bags have been made available for rent, expanding the brand’s reach to a new generation of conscious fashion enthusiasts.
Image Credit: By Rotation
Visited 1 times, 1 visit(s) today
