Mumbai: Wellness expert Luke Coutinho and entrepreneur Narendra Firodia have launched an independent platform called ‘You Care Lifestyle‘ to verify and authenticate health and wellness products in India. The platform will use the ‘Pink Tiger’ stamp, which involves rigorous third-party testing to ensure product quality and transparency.
The co-founders have invested up to $1 million in the initiative, which aims to onboard 450 products from various brands within the next year. The funding will be used to expand offerings and enhance verification processes. The Pink Tiger stamp conducts random batch tests multiple times a year to ensure the reliability of products.
Luke Coutinho, Founder, You Care Lifestyle and a globally recognized expert in integrative and lifestyle medicine believes that in a world overwhelmed by wellness products and promises, authenticity and transparency are essential. He believes in using food as medicine, not as a replacement, but the quality of products in the market often do not meet this standard. He states, “With this initiative and the Pink Tiger Stamp, we aim to bridge this gap—empowering consumers to access authentic, high-quality food while inspiring brands to uphold the highest levels of transparency and accountability.” The platform addresses issues like mislabeling and misinformation, aiming to encourage informed consumer choices and promote health-conscious decisions.
