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When people think of real estate investing, they usually picture massive commercial buildings, towering apartment complexes, or high-end developments backed by hedge funds and private equity. But the truth is, most landlords in the U.S. aren’t corporations.
They’re everyday individuals—people who own just one, two, maybe a handful of rental properties. And in many parts of the country, renters aren’t living in skyscrapers—they’re renting single-family homes. So here’s the real question: if most rental properties in America are houses, why do so many investment platforms only offer access to commercial buildings?
The answer usually comes down to money. Most platforms focus on accredited investors with deep pockets, offering big deals to match. But a new wave of real estate investing is challenging that—and at the front of it is a platform backed by Jeff Bezos himself. It’s called Arrived, and it makes it possible to buy into actual rental homes for as little as $100.
Arrived is a real estate investment platform designed specifically for non-accredited investors—that is, everyday people who want to grow their money in real estate but don’t have hundreds of thousands in capital or the time (or interest) to become a landlord. The big idea behind Arrived is simple: you invest in shares of individual rental properties—mostly single-family homes—and earn passive income through rent, plus any upside if the home appreciates and sells. But here’s what really makes it stand out: these are real, physical properties in real neighborhoods. You’re not buying into a fund or a faceless REIT—you’re choosing actual homes to invest in, right down to the property photos, floor plans, and financial projections.
Once Arrived identifies and purchases a home, they set it up under an LLC and break the ownership into shares. Each share typically costs $10, and investors can buy in with as little as $100. The listing for each home includes detailed projections—how much rent it’s expected to generate, estimated expenses, and the projected hold period (usually 5–7 years). Once a home is fully funded by investors, Arrived takes care of everything else. That includes managing the property, finding tenants, collecting rent, handling maintenance, and reporting performance. As an investor, you just sit back and receive quarterly payouts from rental income—plus your share of any profits when the property is sold.
The big differentiator is accessibility. Arrived was built from the ground up for regular investors, not institutions or accredited insiders. You don’t need $25,000 to get started. You don’t need to be a landlord. You don’t even need experience in real estate. It’s real estate investing with training wheels—and yet it still gives you exposure to an asset class that’s been quietly building wealth for generations. Another major selling point? Arrived focuses on single-family homes, which are more familiar and easier to understand than large commercial deals. These are the kinds of homes people grow up in, raise families in, and rent when they relocate. The demand is there—and so is the potential.
It’s worth pointing out that this platform isn’t some niche side project. Arrived is backed by Jeff Bezos through his venture fund, Bezos Expeditions. That vote of confidence isn’t just a headline—it signals that this is a serious, well-capitalized platform with long-term vision. Since launching, Arrived has already funded more than 180 homes valued at over $65 million. Some listings sell out in minutes. It’s a fast-growing platform that’s clearly struck a chord with people who’ve been priced out of traditional real estate investing.
Every investment platform charges fees, and Arrived is no exception—but they’re clearly stated and easy to understand. First, there’s a sourcing fee, which covers the work of finding and vetting each property. Then there’s an annual asset management fee to cover ongoing property oversight and management. These fees are usually modest and vary by property, but everything is disclosed upfront so there are no surprises. Compared to traditional real estate costs like broker fees, repairs, and tenant headaches, the simplicity is a huge plus—especially when you’re investing as little as $100.
One of the best things about Arrived is how beginner-friendly the platform is. Signing up takes just a few minutes and only requires an email and password. Once you’re in, you’ll have access to new investor onboarding webinars, live Q&A calls, and even one-on-one help from Arrived team members if you want it. When you’re ready to invest, you can browse available homes, filter by location or investment strategy, and see clear side-by-side numbers for each property. Every listing includes projected rental income, appreciation potential, and estimated returns. You pick what fits your budget and goals, and buy your shares with a few clicks.
Arrived isn’t promising overnight riches—but the performance has been strong. In Q1 of 2024, investors received $1.1 million in dividends across 352 properties. That jumped to $1.84 million by the end of Q4, with 365 homes in operation. The platform had a 92% stabilized occupancy rate, and more than half of new leases came in above projected rents. In addition to long-term rentals, Arrived has also started offering access to vacation rentals and diversified funds like its Single Family Residential Fund and Private Credit Fund, giving investors more ways to diversify and grow.
If you’re new to real estate, Arrived has one of the best education centers around. Their Learn section is packed with explainers and plain-English guides on how real estate investing works, how rental income is distributed, how appreciation is calculated, and more. There’s also a Help & FAQ area that answers common questions, and if you still need help, you can message the support team directly. Arrived understands that not everyone comes in with a finance degree, and they’ve gone out of their way to make the experience easy, transparent, and unintimidating.
If you’ve always wanted to invest in real estate but didn’t know where to start—or assumed you couldn’t afford to—Arrived is worth a serious look. It lowers the barrier to entry while still offering the benefits of ownership: passive income, long-term upside, and tax advantages from depreciation. You’re not flipping houses. You’re not answering calls about leaky faucets. You’re just putting your money to work in a way that’s smart, steady, and tied to real assets. And if it’s good enough for Jeff Bezos, there’s probably something here worth exploring.
This article Jeff Bezos Backed This Platform — Now Anyone Can Own Rental Homes for $100 originally appeared on Benzinga.com
