JaeRi Studios Shines at New Orleans Fashion Week 2025

JaeRi Studios Shines at New Orleans Fashion Week 2025

Local designer Jaelan Ricard, stepped into the spotlight for the first time, bringing bold creativity and individuality to the Fashion Week stage.

NEW ORLEANS — New Orleans Fashion Week (NOFW) returned Sept. 12-20 with high style and local talent. The Season 15 week blended fashion with the city’s signature culture, energy and art.

In just three years, NOFW has become, according to organizers, the Gulf Coast’s top fashion event, earning coverage from Women’s Wear Daily, Elle Magazine Quebec, and the Oxygen Network.

Earlier this month, NOFW organizers emphasized the importance of celebrating the artistry of designers and providing a creative community to share it with.

“New Orleans is a city where culture and creativity are part of everyday life,” said Tracee Dundas, Founder/Executive Producer of New Orleans Fashion Week. “This season, we’re focused on meaningful experiences that elevate our designers while making space for new voices and timeless icons alike,”she said in a release.

Among the bold looks and bright lights inside Canal Place Friday night, Sept. 19 was one unforgettable debut: JaeRi Studios.

The brand is led by a self-taught creative and Nola native Jaelan Ricard, 26, who first learned sewing at SCAD and LSU, but says her biggest lessons came through experimentation and intuition. Her work reflects transformation, whether deconstructing vintage denim or creating one-of-a-kind pieces. Inspired by artists like Andy Warhol, Jean Michel Basquiat, and Keith Haring.

“My collection for New Orleans Fashion Week featured a lot of different prints and patterns on my fabrics, textures like leather, cow print, and denim,” Ricard said. “I was able to bring in so many different types of mediums. I feel like the interesting thing was, I made the clothes directly for my models, each of my models inspired their outfits by looking at them individually.”

Ricard said a big part of her brand JaeRi Studios is “individuality, being one of one.” 

The city’s most stylish week of the year isn’t just about runway glitz; it’s a platform that gives designers and businesses the chance to grow, be seen, and share their creativity with the world.

“At the heart of NOFW, we celebrated the artistry of designers, but this year, it felt important to also spotlight the retailers who are the everyday connectors between fashion and the community,” Dundas said about the event.

Ricard says she will never forget her first runway debut.

“I’m so grateful that New Orleans Fashion Week opened doors for me to grow as a designer,” Ricard said. “Over years, they’ve given creatives like me a platform to share our work with new audiences and gain the confidence to perform on a bigger stage. This experience reinforces that I am a designer — you never forget your first show in New Orleans.”

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