With a three-part fashion show featuring supermodels Alex Consani and Paloma Elsesser; a panel talk series curated by Katie Grand; a mini-concert from star of the moment Lola Young; and a late-night party DJ’ed by Honey Dijon, on Thursday at 180 Strand, H&M kicked off London fashion week with a bang. Entitled H&M&180:The London Issue, the event — which was also open to the public via a free ticket ballot — was the next edition in a sweep of major activations for the high street retailer, which is aiming to boost its fashion credentials and cultural resonance with today’s consumer, amid a challenging retail climate.
“We always want to create something surprising,” says Jörgen Andersson, chief creative officer of the brand since 2023, speaking on Zoom from Stockholm three days out from the event. “For this event, we wanted to spotlight our product with a runway show, but then spice it up with other events around it.”
