There has been a clear shift in how people, especially younger adults, are proactively engaging with their health as per new research findings. Take a look at how this shift contributed to 84% year-on-year rise in awareness around lifestyle diseases among Indians.

In 2024, patients consulted doctors for lifestyle diseases an average of 4.1 times up from 3.4 in 2023. Ahead of World Health Day, Practo, India’s leading and most trusted health services platform released its annual health insights report, with data based on over 30 Mn users. The report highlights a sharp 84% year-on-year rise in awareness around lifestyle diseases, signalling a clear shift in India’s health priorities. More people are now turning to digital platforms to proactively manage chronic conditions. Nearly half (48%) of the searches came from those aged 25 34, with Tier 2 cities showing the highest growth at 20% YoY.
Take A Look At The Research Findings
Key Insights As Per Studies
- 84% searches grew year on year for Lifestyle diseases
- Hypertension witnessed highest growth at 21% YoY
- 64% of total searches were from tier 1 cities
- Highest growth came from tier II cities at 20%
- Male searches contributed to 87% of total searches for lifestyle diseases
- 48% of the searches were in the age group of 25 34
- The average no of times patients consulted doctors was 4.1 for lifestyle diseases
- The hypertension consultation frequency increased to 5.1 per year (from 4.9 in 2023)
Key Highlights Of Each Lifestyle Diseases
Diabetes
- The diabetology consultation frequency increased to 3.9 per year (from 3.4 in 2023)
- 13.66% rise in diabetes related searches from 2023 to 2024
- Among Males highest growth came from 18 – 24 years at 92.59%
- Rest of India (beyond Tier 1 & 2) recorded highest growth at 37% growth
Hypertension
- The hypertension consultation frequency increased to 5.1 per year (from 4.9 in 2023)
- Males aged 35 44 showed the highest consultation frequency at 5.5 per year
- 21% growth in Hypertension related searches YoY
- Highest growth among men aged 65+ (160%) and women aged 45 54 (307%)
Cardiology
- Average consultation for cardiology frequency rose to 2.5 per year (from 1.6 in 2023)
- Women aged 35 44 had the highest consultation frequency at 3.2 per year
- 16% rise in searches related to cardiology from 2023 to 2024
- Age group of 18 – 34 showed highest growth among men & women at 142% & 121% respectively
Weight Management
- Average frequency of weight management consultations standing at 2.2 per year in 2024 & 2023
- 6% rise in searches for weight management from 2023 in 2024
- Female search growth (12%) outpaced male (4%) YoY
- The highest growth in weight management searches came from the 18 24 age group across both men (214%) and women (45%)
Expert Insights On Study Findings
Dr. Vishal Jani, Head Medical Research, Practo shared his thoughts on the report, “We are witnessing a clear shift in how people, especially younger adults, are proactively engaging with their health. The increased adoption of digital tools for early detection, ongoing management, and access to verified medical advice reflects a growing shift. Patients today are more empowered to make informed decisions a move that’s contributing to better health outcomes and not just about treatment, it’s about long-term health ownership.”