How Hong Kong Lunar New Year lai see red packet designs blend tradition and innovation

How Hong Kong Lunar New Year lai see red packet designs blend tradition and innovation

From snake-themed events to whether your luck is in: discover all you need to know about the coming Lunar New Year in our Year of the Snake 2025 series.

Handing out red packets filled with money is a Chinese new year tradition that dates back to the Han dynasty (206BC to AD220).

Originally meant to ward off evil spirits, the red packets – called lai see in Cantonese and hong bao in Mandarin – are today given by married people and the elderly to bring good luck to younger relatives and the unmarried.

The hierarchical system of lai see giving is “big to small”, “old to young”, and “senior to junior”.

Malou Ko is the founder of Hong Kong design studio The Cabinet, which has created lai see envelopes for corporate clients. Photo: Kylie Knott

Handing out red packets is a great way for companies to boost their brand awareness. But how many of us take a close look at the designs that adorn the packets?

While many corporations use traditional red and gold colours, there is no doubt the envelope is being pushed when it comes to design.

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