How Gen Z has revived Coach, the fashion brand of clothes and accessories your mum always loved

How Gen Z has revived Coach, the fashion brand of clothes and accessories your mum always loved

If you’ve been anywhere frequented by Gen Z lately – the fast-food chain Wingstop, the far reaches of the internet – you’ll have witnessed the demographic’s latest obsession: the New York handbag brand Coach.

They carry new styles, made from smooth expanses of leather with minimal details, as well as vintage bags in Y2K-era monogrammed jacquard. More often than not, they are laden with glistening charms or furry soft toys.

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