Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.
For this CEO, customer feedback changed her company’s game.
This week on The Big Idea with Elizabeth Gore, Slick Chicks Founder & CEO Helya Mohammadian joins the show to answer the question: How do I design a product with my end customer in mind? The adaptive apparel line began as a side hustle for Mohammadian. Gore and Mohammadian break down how she took her prototype underwear design and through customer feedback was able to scale it into a massive adaptive apparel line helping people with disabilities or other physical challenges.
Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
This post was written by Lauren Pokedoff
