Friday, June 13, 2025
Hong Kong’s 39th International Travel Expo (ITE 2025) has officially kicked off, showcasing 500 global exhibitors from over 60 countries and regions. This significant event highlights the latest innovations in travel, offering an unparalleled platform for industry professionals and enthusiasts alike to explore cutting-edge tour packages, services, and routes. With over 110 events lined up, including symposiums and lectures on emerging travel trends, ITE 2025 is set to revolutionize the tourism sector. The expo’s focus on sustainability, cultural immersion, and family-friendly travel is expected to engage a diverse audience, from younger generations to seasoned travelers, reinforcing Hong Kong’s position as a world-class travel destination.
The 39th International Travel Expo (ITE) opened its doors on Thursday, drawing around 500 exhibitors from over 60 different countries and regions. The event is a significant gathering in the travel and tourism industry, showcasing an impressive array of the latest tour packages, routes, and services. Over the course of its four-day run, the expo will feature more than 110 events, including symposiums, promotional programs, and lectures aimed at exploring emerging trends in global travel.
A key highlight of this year’s event is its focus on attracting younger demographics, particularly Gen Z and families. New sections dedicated to family-friendly travel and the preferences of younger travelers were introduced, acknowledging the changing landscape of the tourism market. These efforts aim to engage a more diverse audience, including young parents and digital-savvy travelers, whose interests and travel patterns are rapidly shaping the future of the industry.
Hong Kong’s tourism sector is making strides in positioning the city as a top-tier global destination. According to Rosanna Law, the Secretary for Culture, Sports, and Tourism of the Hong Kong Special Administrative Region (HKSAR) government, the city saw a 12 percent increase in tourist arrivals in the first five months of the year. With approximately 20 million visitors recorded during this period, Hong Kong is poised to welcome even more guests throughout 2025. The projected total for the year stands at 49 million visitors, marking a 10 percent growth compared to the previous year.
The opening ceremony, which featured remarks from government officials and tourism experts, underscored the city’s ongoing efforts to enhance its appeal to international travelers. In addition to its renowned shopping, dining, and entertainment options, Hong Kong has worked diligently to build a reputation as a vibrant, safe, and accessible destination for tourists of all ages.
In response to growing demand for specialized travel experiences, ITE 2025 is placing a strong emphasis on sustainability, cultural immersion, and adventure tourism. Exhibitors from various sectors are highlighting eco-friendly travel options, cultural tours, and unique experiences that promote deeper connections with local traditions and natural landscapes. The event is expected to further inspire travel enthusiasts by offering a wealth of new ideas and insights into how the tourism industry can adapt to current global trends.
The first two days of the expo are reserved for industry professionals, providing them with a valuable platform to network, share ideas, and explore new business opportunities. During this period, exhibitors and suppliers can meet with travel agencies, tour operators, and other stakeholders, forging partnerships and discussing potential collaborations. This exclusive entry allows industry insiders to gain early access to cutting-edge travel offerings, ensuring that they are well-equipped to meet the evolving needs of their customers.
On the third day, the event will open its doors to the general public, welcoming a diverse range of visitors eager to explore the latest offerings in global travel. With a projected attendance of around 70,000 people, the event is set to attract both seasoned travelers and those looking to discover new destinations, adventures, and vacation packages.
As Hong Kong continues to enhance its position as a world-class destination, the city’s tourism industry remains committed to fostering sustainable growth. By expanding its tourism offerings and improving infrastructure, Hong Kong aims to provide travelers with an exceptional experience that balances modernity with cultural heritage. From vibrant street markets to tranquil retreats, Hong Kong’s diverse attractions ensure that there is something for every type of traveler.
ITE 2025 also stands as an important milestone for the region’s recovery from the pandemic, as the tourism sector shows promising signs of growth. Industry leaders are optimistic about the future, with many predicting that the rebound of the travel industry will continue to accelerate in the coming months. The expo provides an essential platform for promoting new technologies, travel innovations, and unique travel experiences, all of which contribute to the overall revitalization of the global tourism market.
Hong Kong’s 39th International Travel Expo (ITE 2025) is set to showcase 500 global exhibitors, highlighting the latest in travel innovation, tour packages, and services. This major event provides a unique platform for exploring emerging trends and strengthening Hong Kong’s appeal as a top-tier global tourist destination.
For those looking to explore the latest developments in the travel industry and gain insights into emerging trends, the International Travel Expo is a must-visit event. As Hong Kong’s tourism sector continues to evolve, the expo remains a critical showcase for innovation, creativity, and future-facing solutions that will shape the future of global tourism.
