Published on
October 27, 2025
Once more, the Hong Kong Tourism Board spearheaded the Hong Kong Wine & Dine Festival 2025, and this year they titled the event, ‘REMIX. BEST OF ALL WORLDS’ and it was quite busy, taking place from October 23 – 26. The festival combines business lunches and dinners with fine dining business gourmet experiences focused on further positioning Hong Kong as an internationally acclaimed dining and MICE (Meetings, Incentives, Conferences and Exhibitions) City.
MICE and Gastronomy: A Perfect Blend for Business Travelers
The 2025 edition of the Wine & Dine Festival welcomed not just food enthusiasts but also MICE visitors from diverse markets. Business professionals from China, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and The Philippines were invited to partake in exclusive experiences such as sommelier-led wine-pairing tours. The HKTB also organized a Gala Dinner for top travel agents, where guests enjoyed a feast of Cantonese delicacies, showcasing the blend of local flavors with world-class service.
The HKTB also took this opportunity to introduce its Hong Kong Incentive Playbook 2.0 to further attract high-yield MICE visitors. The updated playbook includes a variety of curated experiences that highlight Hong Kong’s cultural richness, making it a prime destination for incentive travel.
Key Features of the Hong Kong Wine & Dine Festival 2025
This year’s festival offered visitors a chance to experience the best of both worlds: business and pleasure. Highlights include:
- Exquisite Dining: Participants dined on a masterfully crafted Cantonese tasting menu, offering a glimpse into Hong Kong’s rich culinary heritage.
- Exclusive Wine Pairing Tours: Sommelier-led private tours provided a unique opportunity for wine lovers to explore premium pairings.
- Recognition and Networking: Top-tier travel agents were honored for their efforts in bringing high-end incentive groups to Hong Kong, fostering strong connections within the industry.
By aligning the festival with its MICE objectives, the HKTB offered a seamless integration of business and leisure, ensuring attendees could extend their stays and explore the city’s diverse offerings.
Enhancing MICE Tourism with New Incentive Products
On October 24, the HKTB introduced the Hong Kong Incentive Playbook 2.0: New Discovery during a trade briefing at the Ocean Park Marriott Hotel. This updated guide offers over 200 fresh experiences, including unique activities such as:
- Fencing workshops
- Billiard masterclasses
- Grand auction house tours
- Visits to iconic movie sets and temples
Two new themes, Cruise and Empowerment, were added to the playbook, catering to both professional team-building needs and personal enrichment activities. The cruise theme is particularly appealing as it taps into Hong Kong’s growing cruise tourism sector, offering itineraries that include stops across Asia.
A Growing Focus on Young Corporate Groups
The Hong Kong Wine & Dine Festival has also gained significant traction among young corporate groups, especially from the Chinese Mainland. As businesses increasingly seek culturally rich and gastronomically exciting travel experiences, Hong Kong offers the perfect backdrop. The festival’s wine pairings and culinary immersion appeal to younger professionals seeking a blend of modernity and tradition, making it an attractive option for corporate incentives.
A Guide for Travelers Attending the Festival
For business travelers planning to attend the Wine & Dine Festival in 2025, here are a few tips:
- Extend your stay: If you’re attending a business event, consider extending your trip to explore the festival. It’s a perfect opportunity to mix business with pleasure.
- Participate in unique experiences: From wine-tasting sessions to private culinary tours, make sure to book exclusive experiences to get the full festival experience.
- Visit the Hong Kong Incentive Playbook 2.0 website: For more personalized travel recommendations and updated itineraries, explore the HKTB’s Hong Kong Incentive Playbook 2.0 online.
Gastronomy Meets Business in Hong Kong
Unlike any of its counterparts, Hong Kong merges gastronomy with business tourism, a defining characteristic of the metropolis. The HKTB promotes thus strives to develop Hong Kong’s image not just a venue for business events but as a leisure destination. The city’s focus on the Wine and Dine Festival 2025 exemplifies the sophistication of its multifunctional facilities and services extended to MICE participants alongside its vibrant culinary scene.
Positioned as a global crossroad, Hong Kong’s unique and versatile configuration enables the seamless integration of business with pleasure. For any professional visitor traveling to the city, rest assured, this destination promises to create unforgettable moments with its stellar culinary and professional offerings.
